UKRI’s Healthy Ageing Challenge Community of Practice brings you the Healthy Ageing by Design growth programme, delivered in partnership with design industry leaders Creative Venue.
The first event in the programme, our 'Design your way to growth' webinar, highlighted the commercial value of design through real-life practical examples from leading entrepreneurs and investors and was rated as excellent or very good by 87% of participants.
Building on that success, you can learn how to ‘Design your proposition to fit your market’ and all about ‘Pitching your design vision’, by joining Workshops 2 and 3 in our Healthy Ageing by Design growth programme.
These free interactive workshops take place in August and are designed for start-up and scale up enterprises and innovators committed to, or pivoting into the Healthy Ageing market and seeking funding from public and private sector investors.
Workshop 2 'Design your proposition to fit your market’ Tuesday 10 August, 2-4pm
This workshop will help help you understand how design can help you overcome business challenges and exploit market opportunities. You will learn how to use design to scrutinise your proposition with advice and guidance from healthy ageing design and business experts.
You will work in small groups with likeminded entrepreneurs and experts to explore:
Your growth challenges including: Ensuring you have clear product-market fit; understanding your user’s needs to develop value propositions to grow your market; and working with design partners to grow your business
Your growth opportunities including: Differentiating your offer; leveraging the lived experience driving your motivation; and getting from prototype into market faster with lower risk
The outcomes of this workshop will accelerate your innovation and business growth by:
- Gaining insight to enhance your value proposition to develop your competitive advantage
- Gaining skills to improve your product and service solution development
- Preparing for the Innovate UK Designing for Ageing competition application
- Preparing for future investor pitches and funding opportunities
- Building the capability of your team
- Collaborating and connecting with likeminded experts and peers
Workshop 3 'Pitching your design vision' Thursday 2 September, 2-4pm
Building on the learnings from the webinar and workshop 2, This workshop will give you the opportunity to pitch your proposition to investors and experts and hear direct feedback to help you improve your story and gain funding.
These workshops are aimed at a projects and businesses committed to the healthy ageing market including projects already in receipt of funding from the Healthy Ageing Challenge; businesses that attended the Design Competition Sandpit on 1 July and intend to apply for the competition; as well as businesses in this market seeking investment.
There are a limited number of places available and we cannot guarantee we will be able to accommodate everyone, so if you are interested in securing a place at these workshops please complete this short form to express your interest by Friday 30 July. Please note that depending on demand places may be limited to one place per project/business.
